Jorge Vasconcellos e Sá gave a workshop to the top managers of Vodafone on the topic:
“Nobels Thaler and Kahneman of behavioral economics: the revolution in digital marketing”
The workshop focused on:
- The application of behavioral economics to the various areas of business management, marketing and digital marketing
- Concrete examples of the telecommunications sector
After the workshop, Vodafone’s managers were divided into groups of four and Professor Sá gave coaching sessions to each group. Then each group produced a suggestion of action (new product, change in the existent products, etc.) to present to the board of Vodafone.