A (simple) article by Professor Jorge Sá based on empirical data on the subject is coming out in the Journal of Social, Political and Economic Studies published by the Council for Social and Economic Studies, Washington.
Author: Magda Pereira
The autobiography of Philip Kotler, father of marketing, has, among others, two interesting ideas. The first is the impact of the net on marketing, which is twofold: it creates a new channel for promotion, in addition to television, radio, press, billboards, etc.; and a revolution in both marketing and management, in the way of doing … Continue reading ADVENTURES IN MARKETING
Brexit Opportunities A major opportunity for Irish exporters created by Brexit is substitution of UK exports to EU markets. Digging into Eurostat trade data is a good place to start, writes Doug Casey. Management guru Peter Drucker used to say that there are no risks, only opportunities. Scratch the former and you will find the … Continue reading Article on Brexit as an opportunity for business deals published by Business Plus, Irish largest circulating magazine.
Derren Brown, whom some might know from his Netflix series or live shows, is also an author of excellent books on the human mind and its limitations: what economics first Nobel laureate Herbert Simon called bounded rationality and makes us “suckers, idiots”, to evaluate things and make decisions. Example: 1) there is a fatal disease … Continue reading TRICKS OF THE MIND: HOW A 99% ACCURATE TEST CAN BE (+ THAN) 99% WRONG