(based on books endorsed by Peter Drucker, Philip Kotler and others)

Professor Sá (a Drucker and Kotler expert) office helps top management to create the future company by implementing every single day the non-routine tasks

“Every manager must manage simultaneously two companies: the present and the future one.”
– Peter Drucker (founder of modern management)

The neglected firm (and the need to manage it)

A manager’s first task is to maintain current operations running well, smoothly. That is the so-called present company.

And to manage the present company, the manager has the team and departments of the company: operations, marketing, finance, logistics, etc.

The focus here is on efficiency: otherwise the (present) company, will never reach the future.

"The first duty of a manager is to create a profit, value for society."
Image of Peter Drucker
Peter Drucker

But… what about new things?, either internal (e.g. studying a new control, a new norm, restructuring a department, etc.) or external (e.g. researching a new product, market, benchmarking a competitor, etc.)?

Since the world changes every day, nobody can afford the luxury of copying the past. And if we keep on doing what worked in the past we are going to fail.

Therefore, one must do today new tasks so that the company be different tomorrow. Every single day.

That is, one must manage the future company (besides the present one).

To manage the future company does not concern future actions, but the actions that have to be taken today, in the present, for the company to be different tomorrow.

Managing the future company is not about future actions, but about the futurality of the present actions. (Peter Drucker)

"The only way in which any type of institution can maintain continuity is by building systematic, organized, innovation into its very structure."
Image of Peter Drucker
Peter Drucker

Every manager must manage two companies: the present and the future one.

If one does not manage the present company, it will never reach the future. If one does not manage the future company, it will become obsolete.

And both must be done systematically, every single day, not once in a while.

Two types of new tasks that must be done every day (not once in a while):

  1. new ways of doing old things; and/or
  2. new things


  • New ways of doing old things: establish a new rule/procedure?; analyze the possible merge of two departments?; outsource an activity?; internalize a presently subcontracted task?; create a new organizational chart?; change the incentives system?; set up a new control system?; etc.
  • New things: competitor benchmark?; launch a new product?; abandon a less profitable service (which creates an opportunity cost)?; consider a joint venture (advantages and disadvantages)?; help the SBUs/divisions managers develop their strategic plans?; etc.
  • Or simply provide an opinion: what do you think of…?; research and prepare a powerpoint presentation; etc.

Who does this in a company?

Who helps to manage the future company?

Creating today/every single day changes for the future?

If undone the organization will become obsolete.

That is the role of Vasconcellos e Sá Associates, acting as an outsourced department and reporting directly to the CEO: our office helps you to manage today the future company.

(based on endorsements by Peter Drucker, Philip Kotler and others to Professor Jorge Sá books, a Drucker and Kotler expert)

For more details on Consultancy, please click on the cover on the right (download PDF).


"Defending yesterday is a greater risk than doing tomorrow."
Image of Peter Drucker
Peter Drucker
"There are two basic rules in life: change is inevitable and everybody resists change; ask someone in your staff to do something new and he/she will immediately try to postpone it."
W Edwards Deming
W. Edwards Deming
"Change has no constituency. People like the status quo. They like the way it was. When you start changing things, the good old days look better and better. You have got to be prepared for massive resistance."
Jack Welch
Jack Welch
"There is nothing more difficult than to introduce a new order of things because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do well under the new."
Niccolo Machiavelli

Sample of endorsements received

"Thanks for your great work. Fantastic and great."
R. Allkämper
"I found your work very helpful. Many thanks."
J. Lalor
Monex Financial Services
"Thanks. It was great."
L. Corcoran
"Thank you for coordinating such an interesting and hopefully fruitful business."
J. Loft
"An immense gratitude for the work well done. It fulfilled each and every one of the objectives we anticipated."
A. Cisterna
Enterprise Ireland

Opus artificem probat

Amat victoria curam