(based on books endorsed by Peter Drucker, Philip Kotler and others)

Professor Sá is a Drucker and Kotler expert and so our office helps top management to create the future company by implementing every single day the non-routine tasks.

“Every manager must manage simultaneously two companies: the present and the future one.”
– Peter Drucker (founder of modern management)

The need for management consultancy

A manager’s first task is to maintain current operations running well, smoothly. That is the so-called present company.

And to manage the present company, the manager has the team/departments of the company: operations, marketing, finance, logistics, etc.

The focus here is on efficiency: otherwise the (present) company, will never reach the future.

"The first duty of a manager is to create a profit, value for society."
Peter Drucker
Peter Drucker

But… what about new things?, being them internal (e.g. studying a new control, a new norm, restructuring a department, etc.) or external (e.g. researching a new product, market, benchmarking a competitor)?

The world changes every day, so nobody can afford the luxury of copying the past. Thus, if we keep on doing what worked in the past we are going to fail.

Therefore, one must do today new tasks so that the company be different tomorrow.

Two types of new tasks that must be done every day (not once in a while):

  1. new ways of doing old things; and/or
  2. new things. 

That is, to manage the future company.

"The only way in which any type of institution can maintain continuity is by building systematic, organized, innovation into its very structure."
Peter Drucker
Peter Drucker


  • New ways of doing old things: establish a new rule/procedure?; analyze the possible merge of two departments?; outsource an activity?; internalize a presently subcontracted task?; a new organizational chart?; change incentives system?; set up a new control system?; etc.

  • New things: competitor benchmark?; launch new product?; abandon a less profitable service (which is creating an opportunity cost)?; joint venture (advantages and disadvantages)?; help the SBUs/divisions managers develop their strategic plans?; etc.

  • Or even: simply provide an opinion (what do you think of…?); research and prepare a powerpoint presentation; etc.

Who does this in a company?
Who helps to manage the future company?
Creating today/every single day adaptations to the future?

That is the role of Vasconcellos e Sá Associates, acting as an outsourced department and reporting directly to the CEO.

(based on books endorsed by Peter Drucker, Philip Kotler and others; and Professor Jorge Sá is a Drucker and Kotler expert)

To manage the future company does not concern future actions, but the actions that have to be taken today, in the present, for the company to be different tomorrow. That is, managing the future company is not about future actions, but about the futurality of the present actions. (Peter Drucker)

Every manager must manage two companies: the present and the future one.

If one does not manage the present company, it will never reach the future. If one does not manage the future company, it will become obsolete.

And both must be done systematically, every single day, not once in a while.

5 Ps: Proper Planning Prevents Poor Performance.

"Defending yesterday is a greater risk than doing tomorrow."
Peter Drucker
Peter Drucker
"There are two basic rules in life: change is inevitable and everybody resists change; ask someone in your staff to do something new and he/she will immediately try to postpone it."
W Edwards Deming
W. Edwards Deming
"Change has no constituency. People like the status quo. They like the way it was. When you start changing things, the good old days look better and better. You have got to be prepared for massive resistance."
Jack Welch
Jack Welch
"There is nothing more difficult than to introduce a new order of things because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do well under the new."
Niccolo Machiavelli

We can help you today managing the future company

Sample of endorsements received:

"I would like to thank you that you arrange that fantastic meeting for us and all the great contacts. It was a pleasure for me to meet you and your team. Thanks for your great work."
R. A.
"I found your work very helpful. Many thanks for all the effort."
J. L.
Monex Financial Services
"Thanks for such a great event yesterday. It was a pleasure to meet you and understand your process."
L. C.
"Thank you all again for your efforts in coordinating such an interesting and hopefully fruitful business trip. We look forward to working closely with you again in the near future!"
J. L.
"I would like to send you a brief note but with an immense gratitude for the work well done. It fulfilled each and every one of the objectives we anticipated."
A. C.
Enterprise Ireland