Professor Jorge Sá is a speaker on the following topics: Drucker concepts; Kotler concepts; strategy (corporate and business for product/brand managers); and others (leadership, staffing, etc.).

His conferences are based on books endorsed by Peter Drucker (founder of modern management) and Philip Kotler (founder of modern marketing) and others.

Professor Sá at TED USA

Professor Sá style (silent)

Conferences topics: Drucker, Kotler, strategy, and others (leadership, staffing, etc.)

Nothing changes: Drucker’s questions to create competitive organizations are eternal

An extension of the TED talk (link: in a constantly changing world great questions remain as actual as ever: who is the client, where is the client, what is value (and equally important, non-value) for the client, what are the client’s unsatisfied needs, if we were to decide today would I enter the same businesses I am in and if not what am I going to do about that, etc.

Good questions remain. Only the answers change with time. Thus a good question is half an answer (Francis Bacon) and a man should be judged by his questions, not by his answers (Voltaire).

Link for the TED USA conference on this topic:

Peter Drucker on how do I want to be remembered? How can I make a difference?

Many motivational talks focus on examples of who plunged to the greatest depths of the oceans, conquered the thickest forests, or climbed the highest mountains.

This conference centers on the management tools which enable us to make a difference and thus leave a legacy to be remembered for.

Those instruments are simple. Within anyone’s grasp. And through a common link directly impacting on the multitude of today’s problems: from population growth to poverty.

Regardless of how insignificant a job (seems) to be. And according to Peter Drucker, the founder of modern management.

Peter Drucker on corporate strategy

How multibusiness organizations go about defining their strategy (11 steps) in order to create synergy (rather than anergy)

Based on:

Anergy book by Jorge Sá Speaker on Peter Drucker

Philip Kotler on business strategy for brand/product managers

The 14 strategic moves (6 of attack and 8 of defense) and how to implement them; one can win with ten and loose with one hundred (P. Kotler)

Based on:

Business Strategy books by Jorge Sá, a Peter Drucker Expert and Speaker on Peter Drucker

Peter Drucker on staffing: putting the right person in the right place and building great teams

Staffing: how to build great teams by:

    • Forgetting weaknesses and focusing on strengths;
    • Ignoring human relations/teambuilding and concentrating on the key factors of the jobs to be done; and
    • Rather than knowledge focusing on the required temperament: most business functions accept a second rate intellect but require a first rate temperament (P. Drucker)

Based on:

Lessons for Management, book by Jorge Sá, an Speaker on Peter Drucker

Peter Drucker on effective leadership: what really matters

Leadership is as popular as a placid subject. However the examples of Katharine Graham (a housewife heir to the Washington Post), or of Darwin Smith (a discreet lawyer who as CEO transformed Kimberly-Clark into one of the most admired companies in the world), demonstrate that what truly matters for effective leadership is frequently plainly missed.

Only two behavioural traits (not personality types much less charisma) and also two management skills, are absolutely necessary conditions for great leaders.

That is the message of Peter Drucker, the founder of modern management.

Based on:

Peter Drucker Expert Jorge Sá Book about Leadership

Peter Drucker on how to manage clients and make (the five sections of) a marketing plan

The purpose of a business is to create a customer (P. Drucker)

Based on:

Practical Drucker - how to create battle-ready organizations, book by Jorge Sá, an Peter Drucker Expert and Speaker on Peter Drucker

Peter Drucker on entrepreneurship and innovation; the PISA method to create:

    • Unicorns;
    • Simple (without great technical complexity);
    • By assessing people’s emotions, not reasoning;
    • Based on opportunities which come to us (instead of creating them); and
    • Solutions which already exist rather than inventing them
“The key to great innovations is to be simple, not bright.” (Peter Drucker)

Based on:

Cover of the book How to innovate: my firm is my job, by Jorge Sá, an Peter Drucker Expert

Why the top ten countries in the world have 60 times the GDP per capita of the bottom ten? : countries are companies

Why is Singapore, Iceland, Luxembourg, Ireland, Taiwan or Netherlands, although absolutely dispossessed of natural resources, among the wealthiest countries in the world?

Presented with very simple diagrams (but based on rigorous statistical research) the results explain 90% of the GDP per capita variance among a large sample of countries over a long period.

Countries as a whole (private sector + social + public + non working population) are seen as companies (after all there are many multinationals larger than countries) with marketing, strategy, human resources policies, etc. (all business administration areas) operationalized by official statistics or NGO indexes.

There are no underdeveloped countries, only undermanaged ones (Peter Drucker).

Based on:

Other conferences

Success in the middle of the crisis

Which among the 615 segments in the economy accelerate their growth during any type of crisis? (subprime, Covid and now Ukraine war)

Based on:

Trade Wars as opportunities

Finding the best niches among 140.400 alternatives (5400 niches x 26 european countries) for deals and list of importers

Based on:

Lessons from Nobel Prize winners Kahneman and Thaler (prospect theory) on managing clients irrationality

The revolution on all areas of business administration.

Based on:

The two Nobel prizes on behavioral economics
Internationalization: key sucess factors

Lessons from the best Japanese, European and American companies. What is common to all their successes? What were the rules they followed?

Based on:

European competitiveness

Comparing the competitiveness of the European Union, the USA, Japan and other economic blocks: causes and forecasts

Based on:

Focus and time management​

The methods of Eisenhower and Drucker: if you can’t manage time, you can’t manage anything.

Churchill and how to create a strong organizational culture

Attitude is a small thing which makes a great difference: how to create an organizational culture based on work ethics.

For detailed information on each of the conference topics, please click on the cover on the right (download PDF).

Our office and Professor Sá as a speaker are represented around the world by a network of speakers agencies

Business Speakers Bureau
USA & Canada

Business Speakers Bureau

d’Oz International

d’Oz International

Thinking Heads
South America

Thinking Heads

Inspiring Speaker
Central Europe

Inspiring Speaker

Celebrity Speakers
Eastern Europe

Celebrity Speakers

Speakers Corner
Northern Europe

Speakers Corner

BCC Conferenciantes
Southern Europe

BCC Conferenciantes

Speak Portugal

Speak Portugal

For more information about Conferences

Sample of endorsements received:

“As part of our Drucker Centennial celebration, Jorge Sá lectured in Claremont on his book’s main themes, and he was a big hit.”
Rick Wartzman
Executive director, The Drucker Institute, Claremont Graduate University
“Professor Sá gave an inspiring and eye-opening presentation at the Chamber of Commerce / Idea Foundation Luxembourg and the participants’ feedback was outstanding. Participants took along all the books and material that Professor Sá brought, underlining their interest. Please accept once again our deep gratitude.”
Marc Wagener
Director, Idea Foundation/Chamber of Commerce Luxembourg
"The presentation that you gave to our association’s leaders was outstanding and I am confident our members will remember for long your thoughts, ideas and visions."
Hans Hanegreefs
Executive Vice-President of EPTDA – European Power Transmission Distributors Association
"Professor Sá was the highest rated presentation of the meeting, which also included two other professional inspirational speakers. He was extremely energized and a very dramatic and provocative speaker. Several of the executives attending the meeting have since purchased the Professor’s books on various subjects. ASPI would strongly recommend Professor Sá as an inspirational speaker to a body of senior managers. He has a passion for thinking and organizational and product line transformation. He is very engaging and an extremely interesting person."
Eric Fletty
Executive Director of ASPI
"Professor Sá presentation was much appreciated by the audience and I have received many positive comments. Indeed, he offers both a vivid and in-depth description of Europe’s poor growth and new insights for both experts and the general public. As a result the lecture provides both a sense of urgency and ideas about how to improve Europe’s performance."
Jesper Ahlgren
Chief Economist at Timbro, Stockholm
“Professor Sá, gave a powerful lecture in Tallinn, which compared economic challenges in Europe and the United States. It awakened the audience about the loss of competitiveness in the European Union. At the same time, Professor Sa’s presentation was a source of great inspiration and hope.”
Meelis Kitsing
Adviser at the Strategy Unit of the Estonian Government Office, President of the Estonian Economic Association and Associate Professor at Estonian Business School

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