Internal Mini-MBA

We provide companies top and middle management with an internal Mini-MBA based on books endorsed by P. Drucker (Professor Sá is a former Drucker student) and P. Kotler, Nobel prizes R. Thaler and D. Kahneman, and the practices of some of the best managers in the world (Bill Gates, Steve Jobs, Jack Welch, Alfred Sloan, Andy Grove, Helmut Maucher, A.G. Lafley, among others).

Micro
Mini
Standard
1. The competitiveness of the world major economic blocks (USA, EU, Japan and China): causes and quantitative forecasts
2. The eleven world economic trends and how battle-ready organizations adapt to these trends
3. Corporate strategy: How best multibusiness organizations go about defining their strategy and create synergy
4. Business strategy: The 14 strategic moves (6 of attack and 8 of defense), the rules to follow in implementing and the 13 types of alliances
5. Leadership: There is no leadership; only effective management – the 10 steps in the decision making; how to manage the inverted pyramid; and the two personal characteristics to develop
6. Staffing based on Shakespeare (Henry V): Forget weaknesses, focus on strengths: why skills and the (right) temperament are more important than intellect and knowledge; focus on task performance, not team building
7. Churchill and how to create a strong organizational culture (attitude is a small thing which makes a great difference: how to create an organizational culture based on work ethics)
8. Focus and time management: the methods of Eisenhower and Drucker (if you can’t manage time, you can’t manage anything)
9. Client management: how to manage clients (the five fundamental questions of Peter Drucker and how to collect non expensive data)
10. Philip Kotler and Maucher (President of Nestlé for 20 years) on promotion: the rules of both content and media plans
11. Pricing (the impact of the two Nobel prizes on behavioral economics)
12. Sales/negotiation (the impact of the two Nobel prizes on behavioral economics)
13. Other areas of marketing and management (the impact of the two Nobel prizes on behavioral economics)

Choose 2 (of 5)

What’s unique about the Mini-MBA

Attitude

“I do not care how much you know, until I know how much you care”.    (-)

(Learning how to) Think

“In knowledge organizations to teach people to think must move further and further down the line.” – Peter Drucker

Knowledge

Create awereness for the new most important developing areas.

“The main problem is what we think that we know and it isn’t so .” – Al Gore

Centered on books endorsed by Peter Drucker (Professor Sá is a former Drucker student) and Philip Kotler, the two Nobel prizes on behavioral economics and the practices of some of the best managers in the world

Diversity of topics

Competitiveness, globalization (eleven trends), strategy (at corporate and business level), leadership, staffing, battle ready culture/work ethics, time management, client analysis, promotion, pricing, negotiation and other areas of marketing and management.

Pragmatism

Mornings: Presentation (by Professor Sá and the participants) of the concepts and techniques (brainstorming through slides);

Afternoons: Coaching (individual, one-on-one) + groups preparation of their presentations for the next morning.

Intensity

8 days (micro), 12 days (mini) or 18 days (standard).

Generally two consecutive days of the week/month during a certain period (in the other days participants perform their normal jobs).

For more details on the Internal Mini-MBA, please click on the cover on the right (download PDF).

For more information about the Internal Mini-MBA

Sample of endorsements received:

"Excellent feedback received from all participants in the Mini-MBA. We agreed to expand the Mini-MBA to other participants right away."
J. M.
CEO at UnitedHealth Group
"Very positive feedback from all the participants in the Mini-MBA."
A. M.
CEO at Base Diagnostic Group

Amat Victoria Curam (Victory loves preparation)