Internal Mini-MBA

We can provide a company’s top and middle management with an internal Mini-MBA based on books endorsed by P. Drucker (Professor Sá is a former Drucker student) and P. Kotler, Nobel prizes R. Thaler and D. Kahneman, and the practices of some of the best managers in the world (Bill Gates, Steve Jobs, Jack Welch, Alfred Sloan, Andy Grove, Helmut Maucher, A.G. Lafley).

Micro
Mini
Standard
1. The competitiveness of the world major economic blocks (USA, EU, Japan and China): causes and quantitative forecasts
2. The eleven world trends and how battle-ready organizations adapt to these trends
3. Corporate strategy: How best multibusiness organizations go about defining their strategy
4. Business strategy: The 14 strategic moves (6 of attack and 8 of defense), the rules to follow in implementing and the 13 types of alliances
5. Leadership: There is no leadership; only effective management – the 10 steps in the decision making; how to manage the inverted pyramid; and the two personal characteristics to develop
6. Staffing based on Shakespeare (Henry V): Forget weaknesses, focus on strengths: why skills and the (right) temperament are more important than intellect and knowledge; focus on task performance, not team building
7. Churchill and how to create a strong organizational culture (attitude is a small thing which makes a great difference: how to create an organizational culture based on work ethics)
8. Focus and time management: the methods of Eisenhower and Drucker (if you can’t manage time, you can’t manage anything)
9. Client management: how to manage clients (the five fundamental questions of Peter Drucker and how to collect non expensive data)
10. Philip Kotler and Maucher (President of Nestlé for 20 years) on promotion: the rules of both content and media plans
11. Pricing (the impact of the two Nobel prizes on behavioral economics)
12. Sales/negotiation (the impact of the two Nobel prizes on behavioral economics)
13. Other areas of marketing and management (the impact of the two Nobel prizes on behavioral economics)

Choose 2 (of 5)

What’s unique about the Mini-MBA

Attitude

“I do not care how much you know, until I know how much you care”. – Bill Gates

(Learning how to) Think

“In knowledge organizations to teach people to think must move further and further down the line.” – Peter Drucker

Knowledge

Create awereness for the new most important developing areas.

“The main problem is what we think that we know and it isn’t so .” – Al Gore

Centered on books endorsed by Peter Drucker (Professor Sá is a former Drucker student) and Philip Kotler, the two Nobel prizes on behavioral economics and the practices of some of the best managers in the world

Peter Drucker (founder of modern management), Philip Kotler (founder of modern marketing), Richard Thaler and Daniel Kahneman (Nobel prizes on behavioural economics) and some of the best managers in the world (Bill Gates. Steve Jobs, Jack Welch, Alfred Sloan, Andy Grove, Helmut Maucher, A.G. Lafley).

Diversity of topics

Competitiveness, globalization (eleven trends), strategy (corporate and business), leadership, staffing, battle ready culture/work ethics, time management, client analysis, promotion, pricing, negotiation and other areas of marketing and management.

Pragmatism

In the morning: Workshops (focused on brainstorming through slides) + case-studies.

In the afternoon: Coaching (individual, one-on-one) + Implementation (participants divided in groups will suggest concrete new organizational policies).

Intensity

8, 12 or 18 days.

For more information about the Internal Mini-MBA