Research

Books

Professor Sá, a Drucker and Kotler expert, published books translated into twelve languages (English, Chinese/Mandarin, Russian, Ukrainian, German, Spanish, Portuguese, Lithuanian, Thai, Korean, Norwegian and Iranian) by various international publishers, e.g. Financial Times/Prentice-Hall, Kogan Page, Palgrave/MacMillan, Larcier, Laberinto, Business Expert Press of New York, etc.

His books have received endorsements, among others, from Peter F. Drucker, Cecily Drucker, Al Ries (author of the bestsellers Marketing Warfare and Positioning), Don Hambrick, Karl Moore, Peter Starbuck (President of the London Drucker Society), Philip Kotler, etc.

Five books published in the last three years for large audiences (based on academic articles)

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Additional information on some of the books by Professor Sá

Strategy Moves – 14 complete attack and defense strategies for competitive advantage – with endorsements by Philip Kotler and others
Publisher: Financial Times / Prentice-Hall

(for detailed information on the book, click on the cover on the right – download PDF)

The Neglected Firm – Every manager must manage two firms: the present one and the future one – with endorsements by Peter Drucker and others
Publisher: Palgrave Macmillan

(for detailed information on the book, click on the cover on the right – download PDF)

The War Lords – Measuring strategy and tactics for competitive advantage in business
Publisher: Kogan Page

(for detailed information on the book, click on the cover on the right – download PDF)

Anergy – A step by step approach to avoid 2+2=3 for multibusiness corporations.
Publisher: Promoculture Larcier

(for detailed information on the book, click on the cover on the right – download PDF)

The (non) Competitiveness of the European Union – Facts, causes and solutions
Publisher: VE Press

(for detailed information on the book, click on the cover on the right – download PDF)

Economic Myths and Economic Realities: five mistakes we are told every single day; and the real sources of economic growth
Publisher: Austin Macauley London/New York

(for detailed information on the book, click on the cover on the right – download PDF)

Trade Wars As Opportunities: the example of Brexit – Finding the best niches for deals
Publisher: VE Press

(for detailed information on the book, click on the cover on the right – download PDF)

Opportunities during Depressions: lessons from the Subprime and Covid crisis on resilient businesses
Publisher: VE Press

(for detailed information on the book, click on the cover on the right – download PDF)

Creating Unicorns With Simple Innovations: The PISA Method
Publisher: Business Expert Press of New York

Winner of the best book award in the entrepreneurship category by the “International Impact Book Awards” (2025)

(for detailed information on the book, click on the cover on the right – download PDF)

The Four Competitive Business Drivers: Theory, Model, Strategy, Tactics
Publisher: Business Expert Press of New York

Winner of the best book award in the business & money category by the “International Impact Book Awards” (2026)

(for detailed information on the book, click on the cover on the right – download PDF)

“This book is great. There’s no better analogy for marketing than warfare… Sá does a superb job in outlining the many strategic choices involved in fighting an effective war.”

Al Ries

Author of the bestsellers Marketing Warfare, Positioning, etc.

Small booklets on business administration and economics

Our office also has produced small booklets on business administration and economics for clients to celebrate a special date (company anniversaries, events, etc.).

These small booklets (up to 30/40 pages) with the company’s logo, an introduction by the CEO/President and information on the company at the end, can also be used for institutional marketing.

A few examples:

Lessons from war to strategy

Another field of research is the lessons of warfare to strategy and management.

Six small booklets have been published on the lessons of battles/wars for business administration:

Articles

We have published hundreds of articles in newspapers and magazines worldwide specialized in business administration and economics, as well as over 40 academic articles in academic journals (Scopus/blind refereed).

Twelve academic articles (blind refereed/Scopus) published in the last four years

1. Within economic blocks, countries and states tend to diverge (not converge)
2. Lessons from the subprime years for the Covid years
3. Brexit as an opportunity for business
4. Industrialization is not the solution to create wealth
5. On Solow’s Ignorance: The Sources of Economic Growth
6. Why the Gross Domestic Product statistic is obsolete

7. Is Keynesianism still increasingly relevant? The Importance of the Economic Multiplier
8. How important are human resources in economic growth?
9. Financing poorer countries leads them to fall behind?
10. The Causes of Economic Growth: Revisiting Our Ignorance
11. Creating Unicorns with Simple Innovations: the PISA method
12. The Four Competitiveness Drivers: theory of business, business model, strategy, tactics

Two other articles published in European large audience magazines for managers:

Covid as an economic opportunity: lessons from the subprime crisis on resilient businesses
The sources of economic growth: what if countries were companies?

Sample of newspapers and magazines for the general public

The European Business Review
Business Plus
Performance Magazine
Expansión
Paper Money
Fedecom
Resident
Marketeer
Etc.

Sample of academic journals

Strategic Management Journal
European Management Journal
Long Range Planning
Industrial Marketing Management
Business
Journal of Social and Economic Studies
Review of Economics and Finance
European Journal of Marketing
Management Decision
Journal of Internal Medicine
Journal of Infrastructure, Policy and Development
Review of Economics and Finance
Edelweiss Applied Science and Technology
Etc.

"Absolutely enjoyed it, thank you for sharing. Brilliant… Thank you!"

Dr. Jeffrey Magee

Publisher of the Performance Magazine

Sample of endorsements received:

"This book will be a winner as Sá offers the most comprehensive treatment and assessment of attack and defense business strategies. It is guaranteed to stimulate your strategic and tactical imagination."

Philip Kotler

Professor at Northwestern University, founder of modern marketing

“Exceptionally well written and all business books should be this way.”

Al Ries

Author of the bestsellers Positioning, Marketing Warfare, etc.

“Professor Jorge Sá’s book Anergy is one of those occasional milestones in management history that we’ve all been waiting for. Much has been written on strategy but no one has produced it in the same disciplined scheduled form that can be applied in practice. The prime importance of strategy was identified by Peter Drucker as early as 1954 in his The Practice of Management where he stressed the essentials, but as Jorge correctly records, he never scheduled the steps. No doubt Drucker would have commended Jorge’s extension of his life’s work.”

Peter Starbuck

Chairman of the Peter Drucker London Society

“A very important book with great practical value."

Karl Moore

Professor at McGill University, Canada

“A great joy. Loaded with clear examples, and backed up by rigorous theory, a fundamental book for the multibusiness firm strategist”

Donald Hambrick

Evan Pugh Professor and Smeal Chaired Professor of Management, The Pennsylvania State University

“This book provides one of the clearest, most engaging discussions I’ve ever seen of how to balance the here-and-now of a business with the future. Managers who are dealing with these difficult, uncertain times will benefit from reading it. Professor Sá has done it again!”

Donald Hambrick

Evan Pugh Professor and Smeal Chaired Professor of Management, The Pennsylvania State University

Opus artificem probat

Amat victoria curam