Drucker stressed that behind every risk there is an opportunity.
Among the 615 market segments of an economy, some not only keep on growing during crisis, but even accelerate their rate during. And that whatever the type of crisis: subprime, Covid, Ukraine war.
An empirical study to be published in the next issue of the Journal of Social, Political and Economic Studies (Council for Social and Economic Studies, Washington) shows, using Eurostat data, which segments accelerate their growth in crisis: from wearing apparel (handbags, ties, etc.) at +5%, to sports goods (also +5%), to vegetables for plaiting (+10% growth) as compared to before the Covid crisis.
And so on.
The article is based on empirical data (Eurostat).