BOOK: Shakespeare, Henry V and the Lessons for Management



Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) is an international speaker and author, having published several books on business and economics topics, namely the book:

“Shakespeare, Henry V and the Lessons for Management”

History is the memory of mankind. Without its knowledge, we are condemned to start over and over again. As Santayana put it: “Those who ignore history are condemned to repeat it”. And as Shakespeare shrewdly noted, while “most people learn at the cost of their own experience, he prefered to learn with the experience of… others”.

Thus the importance of History: it is memory; and of all: there is no more credible source of wisdom. And specially important are those lessons, where the weaker side – against all odds – won astounding victories, therefore raising the question: how is it possible?

Agincourt battle (25th of October 1415), was an hecatomb which prolonged for almost half a century the one hundred years war. And it was the enormity of the deed that led Shakespeare to write his play: Henry V.

This book focuses on the lessons that can be learned from the battle of Agincourt, how to apply those lessons, and which can be divided into three main areas: policy for countries; strategy for corporations; and staffing: how to select, place and promote people (cover, index and back cover below).


1. Jorge Sá is an expert on Peter Drucker and Philip Kotler, founders of modern management and modern marketing, respectively, with whom he studied and who offered letters of recommendation for his books and endorsements for his work, having lectured at the four Lisbon universities: Nova School of Business and Economics; Catholic University; Lisbon State university; and AESE associated with IESE at Barcelona.

2. Has a master’s degree from the Peter F. Drucker Graduate School of Management in California and a doctorate(PhD) in Business Administration, from Columbia University, in New York, where he was research, teaching assistant, and graduated with honors (always Dean’s list, Beta Gamma Sigma). Also holds two undergraduate degrees (in business administration and economics) and a graduate degree in Macroeconomics.

3. Was awarded the Jean Monnet Chair by the Jean Monnet Foundation in Brussels, and his books translated into twelve languages: English, Portuguese, Spanish, Chinese (Mandarin), Russian, Ukrainian, German, Lithuanian, Thai, Korean, Norwegian and Iranian, received endorsements, among others, from Peter F. Drucker, Cecily Drucker, Al Ries (author of the bestsellers Marketing Warfare and Positioning), Don Hambrick (Professor at Columbia University and The Pennsylvania State University), Karl Moore (Professor at Oxford and McGill University), Peter Starbuck (President of the London Drucker Society) and Philip Kotler.

4. Besides over thirty articles published in blind refereed reviews and journals of economics, business administration and medicine, he has addressed conferences and given seminars at several institutions including TED USA (https://youtu.be/SOkjPVi1Fts), London Business School, Drucker University, IESE, Glasgow Business School, ESSEC (France), ESSAM (European Consortium of Business Schools), Manchester Business School, George Washington University, Oxford, etc. Has also addressed conferences and presented articles in academic and non-academic meetings, such as Academy of Management, Western Economic Association, Peter Drucker Society of Europe, at the European Commission, etc.

5. Has worked as private consultant, non-executive director or taught in the executive programs of multinational companies such as: Coca-Cola, SHELL, Unisys, IBM, Price Waterhouse, KPMG, Glaxo, British Petroleum – BP, Dun & Bradstreet, Deloitte & Touche, Makro (Metro group), Systéme U, I.F.A, Intermarché, Mini Prix Bonjours, Accenture, Watson Wyatt, Cap Gemini, Cesce, Scottish & Newcastle, Sara Lee, Total, Johnson & Johnson, Pfizer, Logica, Indra, Grandvision, Jafep, Euler Hermes, Cosec, Pestana Group Hotels, Tivoli Hotels & Resorts, Millennium Bank, Julius Baer, SGG, Henkel, Abencys, Broadbill, Volkswagen Group, McDonald’s, MiTek, United Steel Products, Base Group, UnitedHealth group, Inapa, Vodafone, IDC, Merck, BPI Bank, Milestone, Fijowave, Foxpak, ND Sports, LLR-G5, Horan, Prodieco, Dennison, Grid Finance, Bluemetrix, European Federation of Pharmaceutical Industries and Associations, Microsoft, etc.

6. His hobbies are History (wrote several books on the lessons of military campaigns for management) and football (degree as a professional coach). He speaks and writes (by alphabetical order) English, French, German, Portuguese and Spanish. He lives between Lisbon and Rio de Janeiro. And the office, Vasconcellos e Sá Associates (www.vasconcellosesa.com), provides support for research and other activities.


For more information on the books and conferences by Professor Jorge Sá please check our website at: www.vasconcellosesa.com or contact us at associates@vasconcellosesa.com .

– Peter Drucker expert

– Speaker on Peter Drucker

– Portuguese speaker for events

– Events in Portugal speakers

– Best Portuguese speakers