Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) gave last week a talk on:
“Philip Kotler on business strategy for brand/product managers”
The conference focused on the 14 strategic moves (6 of attack and 8 of defense) and how to implement them, conveying the message of Philip Kotler (the founder of modern marketing) that in business one can win with ten and loose with one hundred.
In this conference Professor Sá shared with the audience:
- The what – 14 types of strategies:
- Six of attack (frontal attack, guerrilla, by-pass, flanking, etc.)
- Eight of defense (signaling, creating entry barriers, global service, etc.)
- The how: the rules to follow when implementing each type of strategy;
- The when:
- When to attack and when to defend?; and
- When attacking or when defending, which type of strategy to follow?
- With whom: alone or in alliance (13 types of alliances)?
- Competitiveness is a consequence of mastering the what, the how, the when and with whom;
- Internationalization key success factors: how Toyota conquered world markets; and
- Strategies followed by other Japanese companies (Honda, Mazda, Yamaha, Kawasaki and Suzuki);
The talk was based on Professor Sá’s three books “Strategy Moves”, “The War Lords” and “The Neglected Firm” (covers, indexes and back covers below):
1. Jorge Sá is an expert on Peter Drucker and Philip Kotler, founders of modern management and modern marketing, respectively, with whom he studied and who offered letters of recommendation for his books and endorsements for his work, having lectured at the four Lisbon universities: Nova School of Business and Economics; Catholic University; Lisbon State university; and AESE associated with IESE at Barcelona.
2. Has a master’s degree from the Peter F. Drucker Graduate School of Management in California and a doctorate(PhD) in Business Administration, from Columbia University, in New York, where he was research, teaching assistant, and graduated with honors (always Dean’s list, Beta Gamma Sigma). Also holds two undergraduate degrees (in business administration and economics) and a graduate degree in Macroeconomics.
3. Was awarded the Jean Monnet Chair by the Jean Monnet Foundation in Brussels, and his books translated into twelve languages: English, Portuguese, Spanish, Chinese (Mandarin), Russian, Ukrainian, German, Lithuanian, Thai, Korean, Norwegian and Iranian, received endorsements, among others, from Peter F. Drucker, Cecily Drucker, Al Ries (author of the bestsellers Marketing Warfare and Positioning), Don Hambrick (Professor at Columbia University and The Pennsylvania State University), Karl Moore (Professor at Oxford and McGill University), Peter Starbuck (President of the London Drucker Society) and Philip Kotler.
4. Besides over thirty articles published in blind refereed reviews and journals of economics, business administration and medicine, he has addressed conferences and given seminars at several institutions including TED USA (https://youtu.be/SOkjPVi1Fts), London Business School, Drucker University, IESE, Glasgow Business School, ESSEC (France), ESSAM (European Consortium of Business Schools), Manchester Business School, George Washington University, Oxford, etc. Has also addressed conferences and presented articles in academic and non-academic meetings, such as Academy of Management, Western Economic Association, Peter Drucker Society of Europe, at the European Commission, etc.
5. Has worked as private consultant, non-executive director or taught in the executive programs of multinational companies such as: Coca-Cola, SHELL, Unisys, IBM, Price Waterhouse, KPMG, Glaxo, British Petroleum – BP, Dun & Bradstreet, Deloitte & Touche, Makro (Metro group), Systéme U, I.F.A, Intermarché, Mini Prix Bonjours, Accenture, Watson Wyatt, Cap Gemini, Cesce, Scottish & Newcastle, Sara Lee, Total, Johnson & Johnson, Pfizer, Logica, Indra, Grandvision, Jafep, Euler Hermes, Cosec, Pestana Group Hotels, Tivoli Hotels & Resorts, Millennium Bank, Julius Baer, SGG, Henkel, Abencys, Broadbill, Volkswagen Group, McDonald’s, MiTek, United Steel Products, Base Group, UnitedHealth group, Inapa, Vodafone, IDC, Merck, BPI Bank, Milestone, Fijowave, Foxpak, ND Sports, LLR-G5, Horan, Prodieco, Dennison, Grid Finance, Bluemetrix, European Federation of Pharmaceutical Industries and Associations, Microsoft, etc.
6. His hobbies are History (wrote several books on the lessons of military campaigns for management) and football (degree as a professional coach). He speaks and writes (by alphabetical order) English, French, German, Portuguese and Spanish. He lives between Lisbon and Rio de Janeiro. And the office, Vasconcellos e Sá Associates (www.vasconcellosesa.com), provides support for research and other activities.
For more information on this conference please check our website at: www.vasconcellosesa.com or contact us at associates@vasconcellosesa.com .
– Peter Drucker expert
– Speaker on Peter Drucker
– Portuguese speaker for events
– Events in Portugal speakers
– Best Portuguese speakers
