Conference on “Peter Drucker on entrepreneurship and innovation; the PISA method”

Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair) as Peter Drucker speaker has started giving conferences on a new topic:  “Peter Drucker on entrepreneurship and innovation; the PISA method”.

Professor Sá developed the PISA method on how best to create high value innovations (including unicorns), characterized by five distinctive factors:

  • First: Based on opportunities which come to us (instead of creating them);
  • Second: using solutions which already exist rather than inventing them;
  • Third: then testing them by assessing people’s emotions, not reasoning; and with respect to
  • Fourth: innovations that are simple (without great technical complexity); and of
  • Fifth: high value (unicorns).

As Peter Drucker once said:

“The key to great innovations is to be simple, not bright.” (Peter Drucker)

Photography of Peter Drucker

Jorge Sá is a senior research fellow at Drucker University (Peter F. Drucker and Masatoshi-Ito Graduate School of Management) in Los Angeles, and a Professor at ISG Business School. He recently retired from Professor at IESE associated AESE Business School.

He is a Peter Drucker expert and a speaker on Peter Drucker, with whom he studied and who offered letters of recommendation for his books and endorsements for his work.

His books have been translated into twelve languages, published over thirty articles in blind refereed academic reviews and journals, has addressed conferences and given seminars at several institutions (e.g. TED USA – –, London Business School, Oxford, IESE, George Washington University, Peter Drucker Society of Europe, European Commission, etc.), and has worked as private consultant, non-executive director or taught in the executive programs of multinational companies such as: Coca-Cola, SHELL, Unisys, IBM, Glaxo, British Petroleum – BP, Makro (Metro group), Intermarché, Scottish & Newcastle, Sara Lee, Total, Johnson & Johnson, Pfizer, Henkel, McDonald’s, UnitedHealth group, Vodafone, Merck, Volkswagen Group, Microsoft, etc.

He speaks and writes (by alphabetical order) English, French, German, Portuguese and Spanish.

For more information on this conference/workshop please check our website at: or contact us at .