CONFERENCE ON: “Nothing changes: Drucker’s questions to create competitive organizations are eternal”

Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair) as Peter Drucker speaker just gave a talk on: 

“Nothing changes: Drucker’s questions to create competitive organizations are eternal”

This conference was an extension of Professor Sá’s TED USA talk (link: ) and it focused on:

  • In a constantly changing world great questions remain as actual as ever: who is the client, where is the client, what is value (and equally important, non-value) for the client, what are the client’s unsatisfied needs, if we were to decide today would we enter the same businesses we are in and if not what are we going to do about that, etc.;
  • Good questions remain. Only the answers change with time. Thus a good question is half an answer (Francis Bacon) and a man should be judged by his questions, not by his answers (Voltaire).


Jorge Sá recently retired from Professor at IESE associated AESE (site:

He is a Peter Drucker expert and a speaker on Peter Drucker, with whom he studied and who offered letters of recommendation for his books and endorsements for his work.

His books have been translated into twelve languages, published over thirty articles in blind refereed academic reviews and journals, has addressed conferences and given seminars at several institutions (e.g. TED USA – –, London Business School, Oxford, IESE, George Washington University, Peter Drucker Society of Europe, European Commission, etc.), and has worked as private consultant, non-executive director or taught in the executive programs of multinational companies such as: Coca-Cola, SHELL, Unisys, IBM, Glaxo, British Petroleum – BP, Makro (Metro group), Intermarché, Scottish & Newcastle, Sara Lee, Total, Johnson & Johnson, Pfizer, Henkel, McDonald’s, UnitedHealth group, Vodafone, Merck, Volkswagen Group, Microsoft, etc.

He speaks and writes (by alphabetical order) English, French, German, Portuguese and Spanish.

His hobbies are soccer (degree as professional coach) and the relation between military history (battles) and business administration, having written several books on the topic.

For more information on this conference please check our website at: or contact us at .