CONFERENCE ON:“Success in the middle of the crisis”

Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair; Peter Drucker speaker) just gave a talk on: 

 “Success in the middle of the crisis: which among the 615 segments in the economy accelerate their growth during crisis? (subprime, Covid, Ukraine war, etc.)”

This conference presented five basic facts (based on Eurostat data):

First: during the last (subprime) economic crisis (from 2008 to 2014) some business activities (both industries among 88 of them in the economy and industry segments among a total of 615) were highly resilient;

Second: their resilience was of two types: 1) some kept on growing during the crisis (first type) and other even 2) accelerated their growth (second type).

Third: that happened across the economy. For instance:

Photographic equipment (e.g.) increased its growth year rate from +3,4% (before the subprime crisis: years 2000-2007) to +4,6% (during the subprime crisis: years 2008-2014). But computers and peripheral equipment went downhill from -3,3% to -11,8%.

Also (e.g.) poultry meat augmented from zero growth (before the subprime crisis) to +1,1% (during the crisis), but vegetable juices went from +1,8% to -2,9%. And ice cream from +2,5% to -5%.

Fourth: the data for the Covid crisis year (2020) confirms that the resilient industries and segments are similar to those of the subprime crisis years (2008-2014).

So (fifth), during recessions:

5.1. In spite of economic decline;

5.2. It is possible for any firm, in any industry, to find safe heavens: resilient businesses to move into, with marketing or/and technical synergy.

The talk was based on Professor Sá’s forthcoming book “Opportunities during Depressions” which will be published in the first semester of 2024 (cover, index and back cover below):


Jorge Sá recently retired from Professor at IESE associated AESE (site:

He is a Peter Drucker expert and a speaker on Peter Drucker, with whom he studied and who offered letters of recommendation for his books and endorsements for his work.

His books have been translated into twelve languages, published over thirty articles in blind refereed academic reviews and journals, has addressed conferences and given seminars at several institutions (e.g. TED USA – –, London Business School, Oxford, IESE, George Washington University, Peter Drucker Society of Europe, European Commission, etc.), and has worked as private consultant, non-executive director or taught in the executive programs of multinational companies such as: Coca-Cola, SHELL, Unisys, IBM, Glaxo, British Petroleum – BP, Makro (Metro group), Intermarché, Scottish & Newcastle, Sara Lee, Total, Johnson & Johnson, Pfizer, Henkel, McDonald’s, UnitedHealth group, Vodafone, Merck, Volkswagen Group, Microsoft, etc.

He speaks and writes (by alphabetical order) English, French, German, Portuguese and Spanish.

His hobbies are soccer (degree as professional coach) and the relation between military history (battles) and business administration, having written several books on the topic.

For more information on this conference please check our website at: or contact us at .