CONFERENCE ON: “Peter Drucker on how to manage clients and make (the five sections of) a marketing plan”

Professor Jorge Sá (PhD Columbia University; MBA Drucker University; Jean Monnet Chair) as Peter Drucker speaker gave last week a talk on:  

“Peter Drucker on how to manage clients and make (the five sections of) a marketing plan”

Following Peter Drucker’s saying “the purpose of a business is to create a customer”, this conference focused on Peter Drucker’s teachings on how to make a marketing plan based on the following five sections:

1 – What is value for the client?

2 – Who is the client?

3 – Where is the client? (online and off-line in terms of geographic areas, distribution channels, physical location and time);

4 – The four Ps: promotion, placement, product, price;

5 – Opportunities: what is non-value for the client?; who is the non-client?; what are our customer unsatisfied needs?; what other jobs can my product do?; other products to fulfill the same need?

The talk was based on Professor Sá’s books “What Peter Drucker Would Have Told us” and “Drucker Battle Ready Organizations” (covers, indexes and back covers below):


Jorge Sá recently retired from Professor at IESE associated AESE (site:

He is a Peter Drucker expert and a speaker on Peter Drucker, with whom he studied and who offered letters of recommendation for his books and endorsements for his work.

His books have been translated into twelve languages, published over thirty articles in blind refereed academic reviews and journals, has addressed conferences and given seminars at several institutions (e.g. TED USA – –, London Business School, Oxford, IESE, George Washington University, Peter Drucker Society of Europe, European Commission, etc.), and has worked as private consultant, non-executive director or taught in the executive programs of multinational companies such as: Coca-Cola, SHELL, Unisys, IBM, Glaxo, British Petroleum – BP, Makro (Metro group), Intermarché, Scottish & Newcastle, Sara Lee, Total, Johnson & Johnson, Pfizer, Henkel, McDonald’s, UnitedHealth group, Vodafone, Merck, Volkswagen Group, Microsoft, etc.

He speaks and writes (by alphabetical order) English, French, German, Portuguese and Spanish.

His hobbies are soccer (degree as professional coach) and the relation between military history (battles) and business administration, having written several books on the topic.

For more information on this conference please check our website at: or contact us at .